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46% of Women Go Online to Research a Food's Nutritional Information
Branding campaigns form the backbone of the massive amounting of marketing behind the food and beverage industry. And while the focus of those campaigns is starting to shift to healthier lifestyles,...
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Women Are Now Winning 11% of Creative Director Awards, Up From 4% in 2004
The profile of women in agency creative departments appears to have grown, based on the results of the 2013 Communication Arts Advertising Annual. Female creative directors accounted for more than 11...
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Fox News'‘Outnumbered’ Host Harris Faulkner Discusses the Role of Social...
Photo: Alfred MaskeroniSpecsNew gig Co-host of Fox News’ Outnumbered and anchor of Fox Report Weekend on SundaysOld gig Anchor of Fox Report Weekend and breaking news anchor for Happening NowTwitter...
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Redbook EIC Meredith Rollins Talks About How the Mag Has Evolved for Its New...
Photo: Alfred Maskeroni SpecsNew gig Editor in chief, RedbookOld gig Executive editor, RedbookAge 43Redbook was one of the original Seven Sisters. Does that make it hard to combat the perception that...
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These Stats Prove Femvertising Works
What makes a woman more likely to chose one brand over another? A new SheKnows Fem-vertising Survey found that 52 percent of women admitted to buying a product because they liked how the marketer and...
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This Is How Agencies Can Win With Transformational Women Leaders
In a world where there’s a shortage of transformational agency leaders capable of delivering sustainable business success, why are there almost no female CEO and CCO candidates to lead the biggest...
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Q&A: Under New EIC Joyce Chang, Self Magazine Mixes Fitness With Fashion
SpecsWho Joyce ChangNew gigEditor in chief, SelfOld gig Executive editor, CosmopolitanAge 38You've increased the amount of fashion editorial in Self, and especially high-end fashion. Are you concerned...
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The Breakout Hit Outlander Is Finally Attracting Women to Starz
Game of Thrones isn't the only highly anticipated returning premium cable program based on a hugely popular book series with a rabid fan base. Starz has its own budding hit in Outlander, based on...
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Why Older Women Are the New It-Girls of Fashion
This past January, French fashion house Céline set the Internet abuzz with the release of its spring 2015 print campaign. The ads quickly went viral, blazing a path across Instagram, Twitter and the...
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ABC Family Doubles Down on Original Programming to Reach Young Women
As women between 14 and 29 enter new life phases, ABC Family wants to be the channel they flip to for programming that helps them navigate the next step. The cable network will announce at its upfront...
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Women Now Hold Half of the Top Jobs at Havas Worldwide Chicago
Decades after the Mad Men era, men still largely run ad agencies. But even if agencies can still feel like boys' clubs, recently women have been gaining a number of top jobs. Between October 2014 and...
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Fat- and Period-Shaming Collide in Easily the Year's Most Offensive Ad Aimed...
Fat-shaming and period-shaming in a single commercial? J. Walter Thompson Melbourne has managed it, with predictably bad results, in this spot for Unicharm's SOFY BeFresh Pads. The ad is titled "Ugh...
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An Open Letter to the AAF President on the Ridiculousness of All-Male,...
Dear Mr. James Edmund Datri, The year is 2016. Or it was, last I checked. Yet seeing the lineup that the Chicago Advertising Federation put together for this year's American Advertising Awards...
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Snapchat Is Suddenly Attracting a Lot More Millennial Women Than Men
Women love Instagram, Pinterest and Facebook, as we've learned in recent weeks. And now, at least when it comes to Gen Y, they're using Snapchat a lot more than their male counterparts, according to a...
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Hot Topic Has a New Star Wars-Inspired Clothing Line for Women
Star Wars fandom and the merchandise that goes with it are often fraught with drama. Said drama often comes from the exclusion of women, whether that's female characters being left out of games,...
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